Kawaii (かわいい, pronounced [kaɰaiꜜi]; "lovable", "cute", or "adorable") is the culture of cuteness in Japan. ... The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms. A new world force for change Yes we are political and proud of it. People are like why are you political. Well fighting injustice world wide is part of our DNA. It's part of our world view. One of the reasons I started this company was to use Kawaii to concur evil in a real way. Cute is powerful and cute is beautiful and cute makes you feel warm and connected. Our motto is Love binds us and makes us alive. We are one and can together we can get things done.
Chris Dang our late illustrator had a saying Live Love As We Are. This is a very powerful concept that the world needs. We live in love and we accept each other as we are. Together we can make positive change. The world has been corrupted by green and gangsters. With climate change our world is in crisis and we can together change to world view. We can change selfishness with selflessness and community. Cute and fun our the currency of our community.
We used to like the old Teen Vogue. The former editor really had a good handle on the culture of women today. Now it is celebrity bullshit. We are going to focus on what real young women are doing today. Interviews with women and men changing the world and fighting for a new order.